
About this brand
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Captured on Alex's iPhone, November 2024
When we completed this brand as a Christmas gift for my sister, we wanted to make it truly meaningful. While we don't claim to be anything extraordinary, our close-knit group of friends came together, each bringing their expertise to create this special Christmas gift for her. I sourced the best people with the right access and resources that I know to help us bring this vision to life for my beloved sister.
With the foundation in place, it’s now up to her to take this brand forward and build its identity—something only she can do the way she wants. I (Alex) handled the production and overall management, while she designed the hoodies.
We're also working on two other exciting projects, one of which you may already be familiar with: Doncedelasense.com. I’ve assembled a talented team for these ventures, including Eric as the lead photographer which have done all the work in Dónce, and my dear friend Frida, who’s been invaluable in front of the camera.
As we wrap up this project, we’re passing the baton to my sister to carry the brand forward. If you have any questions or are interested in collaborating, please feel free to reach out to me directly or through our contact form.